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All the sales data and forecasts released in 2019 clearly show that people are more and more inclined to choose larger TV products.
For example, the sales data of GfK, a well-known market research company, in Europe shows that only 7000 TV sets with 80 inch or above were sold in 2017, but the number rose sharply to 27000 in 2018 and is expected to increase to about 40000 in 2019.
IHS, another market research firm, also shows that TVs over 65 inches are the fastest growing segment of the TV market. From 1070400 in 2017 to 2982300 in 2019, the world's 75-79 inch TV has grown, while the larger 80 inch TV has also grown from 122100 in 2017 to 590800 in 2019, and the growth rate is expected to be faster in 2020.
It should be noted that this growth is not consistent in different regions. In Japan, TV over 75-79 inches is expected to grow only about 21% by 2020, while in the Middle East, it is expected to grow only about 15%. But in North America, the 75-79 inch market will grow by about 35%, in Western Europe by 39%, and in China by 32%. All of these countries have bigger markets than Japan and the Middle East.
Across the global TV market, 75 inch and larger screens accounted for only 0.6% in 2017, but by 2019, the proportion will rise to 1.7% and is expected to rise to 3.3% by 2023.
The larger the screen size also means the greater the purchase cost of consumers, especially the TV products with OLED panel. Once the screen size exceeds 65 inches, the price gap between LCD TV and OLED TV is very obvious. In other words, as far as the current situation is concerned, the growing demand for large-scale TV will make the income gap between large screen OLED TV and LCD TV larger and larger.

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