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On October 31, Apple released its fiscal fourth quarter results for the year ended September 28, 2019. According to the financial report, Apple's revenue in the fourth quarter was US $64.04 billion, up 2% year on year, and its net profit was US $13.686 billion, down 3% year on year. The results were better than expected compared to previous quarters, with its share price rising nearly 2% after hours.
At the analyst conference call, Tim Cook, Apple's chief executive, said that at present, there is no long-term forecast for the future revenue of the iPhone. Apple watch is still in the early stage of the construction mode, so the penetration will be further improved in the future The performance of the new airpods has reached a record high, which is expected to continue into the first quarter.
Cook also said there was a "very, very good start" to the iPhone 11 launch. He believes the pricing strategy for the iPhone 11 has proved successful. In China, in particular, the iPhone 11 starts at 5499 yuan, 1000 yuan less than last year's opening price.
According to another report, Apple may launch three 5g phones next year, which is highly expected by the market.
IPhone and accessories sales double day
From the perspective of product sales revenue, the iPhone and other accessories are in a hot and cold situation. IPhone revenue for the quarter was $33.362 billion, better than expected $32.42 billion, but still down nearly 9% from $36.755 billion in the same period last year. Mac's revenue was $6.991 billion, down nearly 4% from $7.34 billion in the same period last year.

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