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Zhang Xie: Digital transformation is a very big trend in the current environment. Cloud computing, AI, 5G technology will accelerate the transformation of the industry. This transformation is to subvert all aspects of the industry vertically and horizontally. First, the vertical AI will be deeply integrated with various industries such as retail, finance, manufacturing and so on. Horizontal aspects are various business processes, such as sales, human resources, customer service. Such a horizontal and vertical change will change all aspects of the enterprise, help enterprises better connect their customers, empower their employees, better optimize internal business processes, accelerate product innovation, all aspects will bring changes in the industry to all enterprises. I firmly believe that in the near future every company will be an AI company, and every industry and business will be a data-driven, intelligent optimization process. In the whole marketing industry, it is very obvious, especially in the field of digital and computational advertising. Take this opportunity to share three industry trends.