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Baidu is undergoing sustained changes. According to the exclusive knowledge of Reddy. com, after adjusting its management team in the first half of the year, Baidu formally launched a large-scale special stock incentive policy in late September, codenamed Zhiqingyun, which covers a large proportion of key employees in Baidu.
"Zhiqingyun Project" originated from the name "Good Wind by force, send me to Qingyun" and "Laughter Zone, Birds can not know, Qingyun Zhi". The stock award target of Zhiqingyun Project is for "climbers" who are willing, capable and willing to grow with the company in Baidu.
It is understood that the special equity award package is in the scale of billions of yuan, which can be regarded as the most generous staff incentive in Baidu's history. Thus, Baidu hopes to pass on hope and strong willingness to share Baidu's growth with key employees through such a special award.
According to people familiar with the situation, Baidu's incentive is "generous". First, the incentive scale of billions of yuan is unprecedented and the largest since Baidu was founded. Secondly, at the time point of granting, the stock price of Baidu is generally low, and it will go up in the foreseeable short term. It's very kind to the employees.
The special equity incentive of "Zhiqingyun Plan" also clearly reflects Baidu's breaking egalitarian style: instead of making big pot meals, it encourages excellent employees who are capable of climbing and willing to accompany the company's long-term growth.
Baidu Basic Disk is very solid
This year, Baidu has promoted a number of technical team executives, including Baidu CTO Wang Haifeng, senior vice president Shen Dou, vice president Jing Kun and so on. A group of Baidu's CEO Robin Li believed that the hard fought faction leaders who had the courage to fight hard battles and were able to win the battle were promoted.
In August, Robin Li pointed out in Baidu's internal mail that during this time, faced with severe external challenges and a weak macro environment, the company promoted a series of disruptive changes from top to bottom, involving organizational structure, personnel changes, business consolidation and so on. These changes will bring phases of pain, but also will bring positive and far-reaching impact, so that Baidu go more stable and farther.
"Tamping the Mobile Foundation to Win the AI Age" is our core strategy. We have a great opportunity to put Baidu back on the top of the industry in the distance ahead. We have plenty of food and grass. We have built some important bridgeheads in key positions. We need more generals who dare to set up military orders and more soldiers who dare to fight hard.

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