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Facebook (FB.O) said on Tuesday that it would continue to require users to accept targeted advertising as a prerequisite for the use of its services, which might help the company keep its business model unchanged under the EU's new privacy law.
The new privacy law of the European Union will be implemented next month, probably the biggest adjustment of Internet privacy since the birth of Internet. If a company collects or uses personal information without permission, it will face penalties.
Rob Sherman, the Chief Privacy Officer of Facebook, said that Facebook will begin this week to seek European users to agree with the company to use their data in a variety of ways, but he says it is impossible to choose not to accept directional advertising completely.
"Facebook is a service supported by advertisements," Sherman told reporters at the company headquarters.
He also said that Facebook users will be able to limit the type of data that advertisers use to target customers, but "all ads on Facebook are targeted to a certain extent, and so is offline advertising."

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