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US Thanksgiving and Black Friday physical store sales and traffic decline over the previous year, because the store discount continued to be limited to the weekend, and more customers online shopping.

Data released on Saturday showed two-day online sales growth reached double-digit, black Friday for the first time more than 30 billion US dollars sales.

Analyst firm RetailNext data show that the store two days of net sales fell 5.0%, the number of transactions decreased 7.9%.

Retail research firm ShopperTrak preliminary data show that the store traffic than the Thanksgiving in 2015 and black Friday compared to a total decline of 1%.

The data underscore the importance of Black Friday as more retailers begin discounting earlier in the month and open the door for Thanksgiving.

"The early months of the general election have affected the normal functioning of the retail industry ... and the high temperatures in November may have dampened sales," said Shelley Kohan, vice president of retail consultancy and said he expects sales to accelerate in December.

According to RetailNext, physical chain Black Friday net sales fell 10.4%.

"Friday's opening of stores is not very busy Friday ... Thanksgiving is not busy shops on Friday, but not as much traffic in previous years," NPD Group chief industry analyst Marshal Cohen said.

** Online sales shine **

But according to the National Retail Federation, overall holiday sales this year are expected to grow 3.6 percent to $ 655.8 billion as the job market tightens.

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